考虑部件供应受限的供应链产品升级策略-学报杂志社

期刊信息

合肥工业大学（自然科学版），2025年9月，第48卷第9期：1234-1242

DOI: 10.3969/j.issn.1003-5060.2025.09.013

作者信息

夏焱 $ ^{1} $，陈敬贤 $ ^{1,2} $，杨惠 $ ^{1} $，刘松诺 $ ^{1} $

(1. 合肥工业大学管理学院，安徽合肥 230009；2. 数据科学与智慧社会治理教育部哲学社会科学实验室，安徽合肥 230009)

摘要和关键词

摘要: 受原料供应紧张等因素影响,市场供应往往会出现缺口。文章研究制造商部件供应受限时产品升级策略的有效性,基于1个制造商和1个零售商组成的二级供应链,构建部件供应受限时不采取升级和采取升级2种策略下的制造商决策模型,通过博弈的方法分析并比较制造商和零售商的最优利润。研究结果表明,供应受限对制造商和零售商利润都造成了一定的负面影响,但在一定条件下制造商可以通过产品升级策略弱化该负面影响。进一步对比产品供应不受限的情况,确定制造商和零售商从产品升级策略中受益的条件,说明供应受限对制造商和零售商而言并非是完全不利的,并阐明了升级策略的价值。

关键词: 供应受限；产品升级；纳什均衡；Stackelberg博弈；定价决策

Authors

XIA Yan $ ^{1} $, CHEN Jingxian $ ^{1,2} $, YANG Hui $ ^{1} $, LIU Songnuo $ ^{1} $

(1. School of Management, Hefei University of Technology, Hefei 230009, China; 2. Philosophy and Social Sciences Laboratory of Data Science and Smart Society Governance of Ministry of Education, Hefei 230009, China)

Abstract and Keywords

Abstract: Affected by factors such as tight supply of raw materials, market supply often experiences shortages. In order to investigate the effectiveness of a manufacturer's product upgrade strategy when the supply of components is constrained, this paper constructs a manufacturer's decision model based on a two-level supply chain consisting of a manufacturer and a retailer with or without an upgrade strategy when the supply of components is constrained, and analyzes and compares the optimal profits of the manufacturer and the retailer by means of a game approach. The results show that supply constraint has a negative impact on both manufacturers' and retailers' profits, but under certain conditions, manufacturers can weaken this impact through product upgrade strategy. Based on comparison with the situation when the product supply is not constrained, the conditions under which manufacturers and retailers benefit from product upgrade strategy are identified, indicating that supply constraint is not completely disadvantageous to manufacturers and retailers, which also clarifies the value of the upgrade strategy.

Keywords: supply constraint; product upgrading; Nash equilibrium; Stackelberg game; pricing decision

基金信息

国家自然科学基金资助项目（72171073；72571084）

合肥工业大学学报(自然科学版)

导航菜单

考虑部件供应受限的供应链产品升级策略